Random Thoughts:

I should critique each idea or thought whether random or deep with a universal set of guidelines. [Notion, idea, theory, belief, conviction, dogma],[urgent, soon, roadmap, someday, future possibility] . . . What does Kaleel Jameson say?  I wish I had their training and research docs to read still.  I lost those in the move and miss them.  I could just google “best rubric for categorizing brainstorming ideas”. . . Yes lets try my offloaded memory (aka the internet) nothing obvious came up but I did stumble on this list I love of 50 digital education tools.  I wish I had a job where I could use this information and these tools. . . https://www.nwea.org/blog/2015/growing-list-50-digital-education-tools-apps-formative-assessment-success/ I loved that page and they had something I’ve been looking for. . . a brainstorming online app!  Yeah, this one looks good too. . . Coggle for collaborative brainstorm mapping looks awsome. . . https://coggle.it/ . . Coggle is awsome. I love their product and their design and their interactive first learning tips got me started great. I think they’re using joyride for the new user intro tour. the first time I do any action a little window pops up to tell me how it works and it seems to function and be triggered and styled using the joyride.js library.  Great learning solution for this product. I want a job that lets me use Coggle.it and also a job that lets me use joyride.js to make a new user intro tour of the UI and UI tip projects like Coggle has. If I had a job as UX design manager, I’d make a Coggle brainstorm diagram and invite the team to add to it.  Probably start off introducing it in a non-urgent topic and so they don’t experience their first use of Coggle during a rush urgent deadline when it would be unwelcome as a suggestion for team use. I like teaching and sharing enjoyable UX and ideas with people in general.  People often remark that I would make a great teacher and if could get a job making innovative UX for Teaching better, then I would be pleased.  Actually teaching people in person is fun too, but more in a live user experience lab sort of way.  It’s good to get raw data on how people learn and when I worked computer services help desk at Kinko’s I got several years of cumulative user experience lab by hands on helping people understand how to print or why that button doesn’t do what they think it should.  I know a trove of UX history of failures, like when the famed apple UX team made the foolish decision to make dragging your floppy disk icon into the trash can the method you use to have it returned for you for transportation and storage, instead of deleting your floppy disk.  “Floppy disks are not something you throw in the trash” was what smart UX designers said about apples decision in the UI/UX. . .

Deep thought:

I keep coming back this idea that consumers buy food products such on the basis of opportunity cost metrics.  This is reasonable for them but results in cognitive and other bias such as buying something convenient when you’d rather have something healthy. People don’t logically make eating choices based on logical arguments because the cognitive bias of desire and time discounting and evolution have wired us to choose what we eat based on a personal opportunity cost basis.  So lets go beyond that saying that “Consumers are not rational actors, they’re people!” and think about exactly how they do make decisions.   So what are some opportunity costs associated with food that we can change in our environment to nudge us into eating better. . . 1) What if we just take away your credit card and you can’t buy that candybar on the way out of the store because we’ve let you buy from our credit card company a smart card that will block the purchase of a candybar.  You’ll get hungrier, which is good motivation for you to get to work where you programmed your credit card to start working for food purchases and where you pre-orderes a salad with hard boiled eggs and cheese on the side for your 15 minute bunch break of the day.   Setting that all up and programing it may be inconvenient, but look at what we’ve achieved.  It’s not much much more convenient for you to eat healthy thanks to your commitment to program your credit card yesterday.  This is what’s known as a “commitment device” and I love commitment devices. A smart credit card would be programable so I could create my own environmental opportunities to eat or so I could limit my environmental opportunities to eat.  NO opportunity to buy snacks means I just stop wanting them or thinking about them after a while too.  This won’t result in a less happy world for me using this credit card, it just results in creating for me a shopping environment with fewer hidden costs.   That’s like an ecosystem or environment where fish encounter fewer traps and fewer lures with hooks.  I want to change my world and I want that credit card now.  Is there a market for this idea? The marketing would be awesome in our age of lifestyle brand association. 2) It makes more sense to discuss an economic supply and demand graph for the food products if we also consider an accessory graph for opportunity cost vs supply in looking for a pricing equilibrium point or maybe we need points.  Probably you’d want a 3Dimensional graph for understanding food customers with opportunity or convenience on a 3rd axis to supply and demand curves. .